The Importance of Tanning Lotion...Without the use of lotion, skin is dry and deflects UV light. Moisturized skin will absorb the UV light helping to influence the tanning process for a faster, deeper, darker tan. To maximize your tanning results we carry the highest quality lotions including Designer Skin, Ed Hardy, Devoted Creations, Swedish Beauty, Hempz, California Tan, Australian Gold and Supre Tan.